All Marketers Are Liars
I've pulled this up from the Hub archives (2008) as it reminded me of the edgy, provocative leadership conversations and 'back and forth' thinking we used to have in The Leadership Hub. See the conversation below. More conversations like this in here, please! Maybe we should start the Hub email newsletter again. We stopped it because we felt you all received too much of that kind of stuff. Phil Dourado, Leadership Hub Curator/Caretaker
I'm mentioning this book here because it is a useful reminder of the renewed power of authentic storytelling.
But, I'm slightly peeved at this book. Purely for personal reasons and nothing to do with its content. As part of his weblog, Seth Godin offered one of those rubber Pinocchio liar noses he is wearing on the book cover (actually I think it's a Cyrano de Bergerac nose. Whatever...) to people who send in to him good stories showing marketers lying.
I sent in a great story (I thought) - a riff that the comedian Bill Hicks used to do on stage in which he told anyone in the audience who was in marketing or advertising that they were spawn of the devil and should stop messing with their fellow humans' heads.
I got back a short email from Seth simply saying I was a bit of an extremist and "No nose for you". Ho, hum. Guess I'll just have to get used to not being in the 'in' crowd (as usual).
Regardless of that, the book's premise comes as no surprise (of course all marketers are liars). But, you may be a little surprised that authentic ,according to Godin, doesn't necessarily mean completely truthful: just real enough, believable and consistent.
PS The Bill Hicks riff is in a video on You Tube, below. Be warned; HE USES SWEAR WORDS so if you don't like that, don't click.
BILL HICKS' 'MARKETERS SHOULD DIE' RANT. DON'T CLICK IF YOU DON'T LIKE EXTREME THINKING AND EXTREME LANGUAGE